CATALOGS & EMAIL

Colortek designs and prints Store Supply Warehouse's catalog which drops four times a year. Referred to as the 'core catalog' it contains every product SSW currently carries and flaunts more of an economical, warehouse look with color coordinated vertical category page lines that also carry over to the website. Recently Colortek produced a segmented catalog, Clothing Store Spotlight, geared towards SSW's clothing & boutique audience. The catalog was created with a more modern and classic look through new typefaces, page structure, and photography produced in our studio.

A weekly email campaign is also produced to showcase individual products, store category driven products or newsletters.

PRODUCT DEVELOPMENT
Working with SSW's Merchandiser & Product Developer, Colortek assisted in developing the Ivory Rack Collection design elements to compliment their current Boutique fixture line. Wanting to display a classic, Greecian inspired design, repeating circles adorn the top of salesman racks and flowing 'C' shapes adorn the bottoms of every ivory rack. Colortek also created a custom damask pattern for plastic carved dress and pant hangers. All items are currently being sold though Store Supply's catalogs and website.